Bringing Them Into the Social Media Fold
telecommatt | September 15, 2008 This is another really great (and relevant) post from RWW. My first thought after reading this is, what if we were to reverse this. Turn Kirkpatrick’s strategy on it’s head as a way to gently introduce people to the social-medivaerse. Because, at the end of the day, don’t we want to put our audience in one place and spend the greatest amount of effort where it will reach the greatest extent of our audience?
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Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word “twitter?” Are you trying to reach audiences who’ve never visited a social networking website because they’ve heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers?
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