Why You Can’t Buy Viral Marketing

telecommatt | August 8, 2008

This is a really great article by Dawud Miracle. He really brings it back down to earth that viral marketing isn’t a product or method that you can just go out and buy or do. Instead, it’s an organic process that is created as you do the work of building and maintaining relationships.

clipped from dmiracle.com

Is it really possible to create a viral marketing effect?

Sure, it’s possible to create a viral marketing strategy. And it’s certainly possible to know what viral marketing is and, theoretically, how to use it.

But can you just simply create a viral response in some formulated or calculated way? Or is viral marketing something that happens as a result of a little solid word-of-mouth marketing and a little luck?