The Social Media Quadrant: Where Do You Fit?
telecommatt | July 9, 2008 Check out this great post by Liz Strauss at Successful-Blog.com. The quadrant that Liz lays out is not unfamiliar to anyone who has attended business school or perhaps a leadership or team-building training. What’s so cool is that Liz grafts this model onto the social networking/ social media scene. In doing so, she raises a number of questions that we may not have thought to ask. And depending on the goals we have, our answers here may predict our success or failure in our future endeavors.
One of the better ways to use Liz’s chart is to identify where our customers lie within the quadrant. What values in the quadrant match the values of your current audience. How about your target audience? What do you have to do different in order to cater to each different quadrant?
Or do you want to cater to all quadrants? It may not be worth the time, energy, expense, etc. Perhaps by releasing some of the resources devoted to these customers, you can re-focus them on a more productive or profitable part of the quadrant for you.
Another question to ask is, “Where am I?” Can you say that you are currently in the same quadrant as your values fall into? Why are you not? Is it because you need to refocus your goals so that they align with your values? Or perhaps your values need to be revisited. It’s easy to call something a personal “value” when it’s really just a societal expectation. If we strip away these false “values”, we sometimes find that we are in a totally different place (quadrant) than where we thought we were.
As you can see, this post by Liz gave me a refreshing way of looking at the social media landscape. (Wouldn’t it be cool if someone mapped the social networking communities according to where they fall in Liz’s graph? Anyone?)
[list]
* What does this tool tell you?
* What questions does it raise for you?
* What values would you add or remove from each quadrant?
[.list]
One of the better ways to use Liz’s chart is to identify where our customers lie within the quadrant. What values in the quadrant match the values of your current audience. How about your target audience? What do you have to do different in order to cater to each different quadrant?
Or do you want to cater to all quadrants? It may not be worth the time, energy, expense, etc. Perhaps by releasing some of the resources devoted to these customers, you can re-focus them on a more productive or profitable part of the quadrant for you.
Another question to ask is, “Where am I?” Can you say that you are currently in the same quadrant as your values fall into? Why are you not? Is it because you need to refocus your goals so that they align with your values? Or perhaps your values need to be revisited. It’s easy to call something a personal “value” when it’s really just a societal expectation. If we strip away these false “values”, we sometimes find that we are in a totally different place (quadrant) than where we thought we were.
As you can see, this post by Liz gave me a refreshing way of looking at the social media landscape. (Wouldn’t it be cool if someone mapped the social networking communities according to where they fall in Liz’s graph? Anyone?)
[list]
* What does this tool tell you?
* What questions does it raise for you?
* What values would you add or remove from each quadrant?
[.list]
|
Popularity: 14% [?]
Sphere: Related Contentnone
