Matt’s Cuppa

START: Business development action plan. “repackage” David talks about taking content, repackaging and selling it. It’s funny because I think there is a stigma against the idea of using someone else’s content in the blogosphere. What he is referring to, but hasn’t mentioned is taking content and adding value to it. This is different than simply rehashing content, which is a waste of your visitors’ time.

I’m totally getting into David’s application of business flow, process engineering to the business of blogging. Being a data geek means I can relate.

Covering web 2.0 companies for my own blog and for eHub, I see a lot of companies that don’t have business processes in place to systematically define, measure, and continue generating revenue. I also see some that have some these things. And I see the difference. It’s huge.

I wonder if bloggers, who tend to be creative types, tend to think that if they get the hits then the revenue generating system will fall into place. This means that the process of making money is out of our control. But as bloggers, imagine if we could take control of that process ourselves. That’s what David is talking about.

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