Matt’s Cuppa

Joffrey’s Coffee & Tea Company is joining the party and offering a new kind of beta test open to all bloggers – only this time it’s for Java.

This idea is going to bring Joffrey’s Coffee & Tea Company massive profits via viral brand recognition, or it’s going to drive them into debt. They are calling for beta testers to try their new java release. That’d be java-as-in-coffee, not java-as-in-code. Rumor has it that Joffrey’s is sending the first 100,000 bloggers who sign up a free sample of their new flavor, Jamaican Me Crazy. Not only that, but they’ll list your blog on their website as well. I don’t know what the catch is, either, but I submitted Matt’s Cuppa and I’m waiting to "be reviewed". We’ll see what happens next…

Disclosure: I have a stake in Madison, WI -based The Tea Shop, which imports for sale the highest grade loose teas from India and Asia. The Tea Shop does not consider Joffrey’s Coffee & Tea Company to be a competitor.